The Two Shoe Salemen

By on February 23, 2016
2 shoe salesmen
This is one of my favourite stories with a HUGE lesson for you…
Once upon a time there were two shoe salesmen.
They were both sent to the same distant third world country by their companies to drum up business and to sell their shoes.
The first salesman gets off the plane, heads to the village and has a look around.
However, after a short while he is disappointed by what he sees. He gets on the phone to head office…
“Boss, bad news I’m afraid. This was a complete waste of time, put me on the first plane home… Nobody here wears shoes!”
A little while later the second salesman gets off the plane and heads to the same village. After he has a look around the same village he makes a call to his boss at head office.
This time though, this salesman is excited by what he sees…
“Boss, You are never going to believe this, I have some BRILLIANT NEWS… Nobody here has shoes, we are going to make a fortune!”
Here’s the thing…
Your Thoughts Are Everything
This is just one example of two people having exactly the same experience, but with a totally different approach to their thinking based on their past conditioning.
And that’s going to be key to YOUR success.
If you keep thinking that you CAN’T. You WON’T, it is as simple as that.
You’ve probably noticed that, right?
Telling yourself day after day, month after month, year after year that you have an addictive personality, or you are obese or have diabetes or that you cannot work because of a bad back or you are not good enough.
Whatever it is over time, 1 thing will happen…
..You’re going to believe it.
you will blindly accept that as truth and simply stop challenging it and use it as an excuse why you cannot have the life you want.
I have been there!
And because I have and believed the story I chose, it gave me validation to keep doing what I was doing.
After all. It’s not my fault.
It’s my <insert fault/blame/condition here>’s fault
Be careful of what you’re telling yourself. One day you might just believe it.
Like Abraham Maslow once said:
“If you deliberately plan on being less than you are capable of being, then I warn you that you’ll be deeply unhappy for the rest of your life. You’ll be evading your own capacities, your own possibilities.”
If you want happiness and fulfilment in YOUR life, then you have to accept responsibility for it. Until you do you will hand power over to something or somebody else.
So accept responsibility for your life, it has nothing to do with anyone else. because then have the power to change it, it is then yours to control.
You have to start with you, your happiness starts with you being selfish and looking after you first. Fulfilment happens when you are then selfless and help and serve others.
So what will you do today to start?
Truth, Courage & Happiness
Dean x

About Dean Coulson

• International Best Selling Author of the Fit Formula • Feature writer on Nutrition for the Uk’s biggest selling Martial arts magazine – Martial Arts Illustrated • Presenter & speaker - Tour the UK with Bafta Award Winning writer Geoff Thompson. ( ) • Owner and Performance coach at Assert Fitness Ltd. Taking our clients Dreams and makes them a reality, through the realms of coaching all aspects of health and fitness to busy professionals. • ,